Visit Site That’s right. Even in a down economy you can build sales, increase customer counts and increase guest averages with the right restaurant marketing plan. The key is to do the right things that will produce the results you want.
It’s not about throwing more money at expensive advertising campaigns or hiring expensive ad agencies, in fact many successful marketing plans require very little investment. It’s much more important to follow a step-by-step approach that produces results. But the challenge is knowing how to create that marketing plan with very limited time to focus on it, all while it seems the competition has more resources and more time to steal your customers. And guess what – they do!
I spent the last 15 years of my life doing everything I could to keep customers out of your restaurant, and send them to my restaurant chains. As Vice President of Marketing for a variety of chains (let’s just say they’re not the small local guys), it was my job to use multi-million dollar budgets to capture the hearts and minds of your customers, and get them to choose my restaurant over yours.
And that was my full-time focus. While you may be lucky to carve 4 or 5 hours a week out of your busy schedule for marketing efforts, I spent 40, 50, or 60 hours a week focusing solely on the marketing of the restaurant down the road from you. With a staff to support me, I didn’t have your daily chores to get in the way of full-time restaurant marketing. No food order to place, no delivery to put away, no disgruntled employees to counsel, no broken equipment to deal with. My sole purpose was to drive customers out of your restaurant and into mine.
But now that I’ve left the corporate life, I’m ready to… Read more…
Tags: restaurant marketing, sole purpose, years of my life, marketing efforts, advertising